I am John Aube, and I am the Head of Marketing at The Pokies, a well-known online gaming site. I have extensive experience in this field. Throughout my more than ten years of experience in digital marketing, I have become an expert at elevating companies through the integration of creative thinking and analytical strength.

My fascination in consumer trends and behaviour led me into the fascinating world of iGaming. Throughout my time at The Pokies, I have played a key role in creating cutting-edge marketing tactics that both meet industry requirements and appeal to a wide range of audiences.

I think that effective leadership requires a combination of narrative power and data-driven strategies. With my expertise in social media, search engine optimisation, and targeted advertising, I aim to craft stories that capture and engage consumers across multiple platforms, thereby contributing to the platform's substantial growth.

In addition to my work, I am an outspoken supporter of responsible gaming. I support moral advertising strategies that put players first by highlighting the need of creating a fun and secure space for them to play.

My extensive knowledge of the dynamic online world allows me to lead creative advertising campaigns at The Pokies, driving the platform to continued development while promoting honesty and new ideas in the iGaming sector.