I like this idea, though I feel there is more you could do with it! I kinda feel like if I'm just standing in the street.. why shouldn't i check my phone? Maybe there should be various situations you go through that give you a reason not to check your phone, e.g. talking to someone and not wanting to be rude, or at dinner with the family. Then the distraction would be much more annoying since it's actually be distracting you from something. I think I would take it a little farther with the situations you have to not check your phone in getting more and more rediculous and terrible things happening if you do check your phone.
Just some thoughts, it does complete the idea already as is! Good stuff.
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